Cosco wholesale club is such a hit with customers and retailers as it offers a wide range of products at really low costs. The variety of product is so important as it means that people can offer have a one-stop shop for all of their needs, there is no need to go around a large number of stores to find all of the products they wanted - cosco wholesale has them all under one roof. This array of products is also really important as it can draw in a very diverse shopping base to the store and thus maximise profits through not limiting itself to one demographic. Indeed young, old or somewhere in between; everyone can find something they want at cosco wholesale even if it isn’t what they need! 

For retail customers of cosco wholesale this minimises complexity in their logisitical set up as they receive their product from only one supplier and will often receive discounts if larger amounts are purchased. However, some retailers are afraid of relying so heavily upon one company for if there is a strike or financial hardship in the company then the retailer stands to be without product and unable to continue buisiness. Against this cosco wholesale offer a fantastic infrastructure that has been copied throughout the world with redundancy after redundancy being built into the system to maximize customer satisfaction. However, there is always a chance something will go wrong and in that case the retailer is still left with a product to sell. Therefore whilst cosco wholesale club does the best it can to draw in retail customers it can never hope to be a retailers sole solution and retailers continue to order directly from top level producers and other sourcers to protect themselves.